SEO & Content Strategy

If your Google rankings need improvement, prospects may never arrive on your website at all. Or, if your website lacks content that your users expect, they will simply leave and visit a competitor's site.
Let's talk

My web SEO & content process

I have 15+ years of experience in digital content strategy, on both the corporate and agency sides. I've trained Fortune 500s on search engine optimization (SEO) best practices, and I co-authored a book about aligning your content with the needs of your prospects.
Step 1

SEO & data analysis

  • Assess website for on-site SEO best practices: keywords, title tags, header tags, metadata, local
  • Assess website's technical SEO: code issues, URL structure, page speed, mobile friendliness, & more
  • Review Google Analytics & Google Search Console data
Step 2

Content analysis

  • Discuss your ideal customer(s) & their needs
  • Assess website content for SEO value, user value, quality, depth
  • Recommend specific improvements to title tags, keyword strategy, blog posts, & more
Step 3

Implementation & training

  • Present recommendations in order of priority
  • Update & improve your website
  • Train your team for future success
In-depth SEO audits & implementation

Recent projects

SEO, UX, & Content audit

Led training workshop for NYC & London teams. Created customized content cheatsheets & SEO checklists that their marketing teams could use moving forward. Implemented 75% of my audit recommendations within 3 weeks.

Ongoing SEO strategy

As of January 2021, increased YoY organic traffic by 124% (19k visitors/mo. from Google to 44k). Also improved page load time by 42%.

Ongoing SEO consultation

Provided critical SEO support during site redesign to ensure Google best practices were met at launch. Ongoing SEO consulting has led to a 53% increase in organic traffic among target audiences.
"Thank you so much, Drew, for being such an amazing partner!"
Valentina Marastoni-Bieser
Head of Marketing, SuperAwesome
Why work with me?
I have 15+ years of hands-on experience in all areas that drive website improvement:

Digital marketing

SEO + Content

User experience (UX)

Let's go!

Get a free 15-minute website assessment.

Schedule now