If your Google rankings need improvement, prospects may never arrive on your website at all. Or, if your website lacks content that your users expect, they will simply leave and visit a competitor's site.
I have 15+ years of experience in digital content strategy, on both the corporate and agency sides. I've trained Fortune 500s on search engine optimization (SEO) best practices, and I co-authored a book about aligning your content with the needs of your prospects.
SEO & data analysis
Assess website for on-site SEO best practices: keywords, title tags, header tags, metadata, local
Assess website's technical SEO: code issues, URL structure, page speed, mobile friendliness, & more
Review Google Analytics & Google Search Console data
Discuss your ideal customer(s) & their needs
Assess website content for SEO value, user value, quality, depth
Recommend specific improvements to title tags, keyword strategy, blog posts, & more
Led training workshop for NYC & London teams. Created customized content cheatsheets & SEO checklists that their marketing teams could use moving forward. Implemented 75% of my audit recommendations within 3 weeks.