SEO & Content Strategy

To be successful online, your website must meet the expectations of both Google and your users 🤝. Quality SEO ensures that users can find you in Google, and quality content ensures they stay on your site — not your competitor's.
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My SEO & digital content process

I have 15+ years of experience in online content strategy, on both the corporate and agency sides. I've trained Fortune 500s on search engine optimization (SEO) best practices, and I co-authored a book about aligning your content with the needs of your prospects.
Step 1

SEO & data analysis

  • Assess website for on-site SEO best practices: keywords, title tags, header tags, metadata, local
  • Assess website's technical SEO: code issues, URL structure, page speed, mobile friendliness, & more
  • Review Google Analytics & Google Search Console data
Step 2

Content analysis

  • Discuss your ideal customer(s) & their needs
  • Assess website content for SEO value, user value, quality, depth
  • Recommend specific improvements to title tags, keyword strategy, blog posts, & more
Step 3

Implementation & training

  • Present recommendations in order of priority
  • Update & improve your website
  • Train your team for future success
In-depth SEO audits & implementation

Recent projects

SEO & Content Consulting

Q2-Q4 2022: Conducted sitewide audit and identified 24 areas of improvement across content, design, keywords, and technical SEO; prioritized all recommendations into phases; after 4 months, organic traffic increased 50%.

SEO, Content, & UX audit

Q4 2021: Recommended strategic content opportunities to reach their target audiences; outlined tactical SEO & code improvements; provided a UX/conversion playbook for their upcoming site redesign.

SEO, Content, & UX audit

Q3 2020: Led training workshops for NYC & London teams. Created customized SEO checklists & content cheatsheets that their teams could use moving forward. Implemented 75% of my recommendations within 3 weeks.
"I cannot recommend Drew enough. I've just completed my second project with him, and the level of depth and insight he brings is second to none. His approach to improving SEO, content, and on-page engagement is incredibly thoughtful."
Adam Logan
Director of Demand Generation, Ometria
Why work with me?
I have 15+ years of hands-on experience in all areas that drive website improvement:

Digital marketing

SEO + Content

User experience (UX)

Let's go!

Get a free 15-minute website assessment.