SEO & Content Strategy

To be successful online, your website must meet the expectations of both Google and your users. Quality SEO ensures that users can find you in Google, and quality content ensures they stay on your site — not your competitor's.
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My SEO & digital content process

I have 15+ years of experience in online content strategy, on both the corporate and agency sides. I've trained Fortune 500s on search engine optimization (SEO) best practices, and I co-authored a book about aligning your content with the needs of your prospects.
Step 1

SEO & data analysis

  • Assess website for on-site SEO best practices: keywords, title tags, header tags, metadata, local
  • Assess website's technical SEO: code issues, URL structure, page speed, mobile friendliness, & more
  • Review Google Analytics & Google Search Console data
Step 2

Content analysis

  • Discuss your ideal customer(s) & their needs
  • Assess website content for SEO value, user value, quality, depth
  • Recommend specific improvements to title tags, keyword strategy, blog posts, & more
Step 3

Implementation & training

  • Present recommendations in order of priority
  • Update & improve your website
  • Train your team for future success
In-depth SEO audits & implementation

Recent projects

SEO, UX, & Content audit

Led training workshop for NYC & London teams. Created customized content cheatsheets & SEO checklists that their marketing teams could use moving forward. Implemented 75% of my audit recommendations within 3 weeks.

SEO & UX audit

Identified 20 areas of improvement in Q2 2021. Prioritized all recommendations, providing screenshots and specific instructions for SEO fixes, plus guidelines for future opportunities.

Ongoing SEO consultation

Consistently tweak site's settings & code to ensure it meets the latest Google best practices. Organic traffic for May-June 2021 is up 68% YoY.
"Thank you so much, Drew, for being such an amazing partner!"
Valentina Marastoni-Bieser
Head of Marketing, SuperAwesome
Why work with me?
I have 15+ years of hands-on experience in all areas that drive website improvement:

Digital marketing

SEO + Content

User experience (UX)

Let's go!

Get a free 15-minute website assessment.

Schedule now