To be successful online, your website must meet the expectations of both Google and your users. Quality SEO ensures that users can find you in Google, and quality content ensures they stay on your site — not your competitor's.
I have 15+ years of experience in online content strategy, on both the corporate and agency sides. I've trained Fortune 500s on search engine optimization (SEO) best practices, and I co-authored a book about aligning your content with the needs of your prospects.
SEO & data analysis
Assess website for on-site SEO best practices: keywords, title tags, header tags, metadata, local
Assess website's technical SEO: code issues, URL structure, page speed, mobile friendliness, & more
Review Google Analytics & Google Search Console data
Discuss your ideal customer(s) & their needs
Assess website content for SEO value, user value, quality, depth
Recommend specific improvements to title tags, keyword strategy, blog posts, & more
Led training workshop for NYC & London teams. Created customized content cheatsheets & SEO checklists that their marketing teams could use moving forward. Implemented 75% of my audit recommendations within 3 weeks.