SEO & content strategy

If your Google rankings need improvement, prospects may never arrive on your website at all. Or, if your website lacks content that your users expect, they will simply leave and visit a competitor's site.

I have 15+ years of experience in digital content strategy, on both the corporate and agency sides. I've trained Fortune 500 companies on search engine optimization (SEO) and online content best practices since 2015, and I co-authored a book on how to align your content with the needs of your prospects.

Get in touch
digital strategy confluence of business, audience, and search engine goals

My SEO & content process

Step 1.

SEO & data analysis

  • Assess website for SEO best practices: keywords, overall structure, page speed, security, mobile, & local
  • Review Google Analytics & Google Search Console data
Step 2.

Content analysis

  • Assess online content for quality, depth, SEO effectiveness, & frequency
  • Discuss customer personas & needs
Step 3.

Implementation & training

  • Present recommendations in order of priority
  • Update & improve your website
  • Train your team for future success

Get a free 15-minute website assessment

Over Zoom, we'll explore opportunities to improve your website.