Services
Google Analytics 4
GA4 can be a powerful ally for your business. When pairing GA4 📊 with Google Tag Manager, we can build custom events, audiences, and funnel reports to glean valuable website insights that weren't previously possible.
My GA4 process
GA4 can provide a clear roadmap for opportunities to improve your website's content and user experience.
Step 1
Setup
- Create GA4 property
- Create custom website events in Google Tag Manager (GTM)
- Integrate GA4 with both GTM and Google Search Console
Step 2
Custom reporting
- Discuss website goals; collaborate on measurement framework
- Build custom audiences (learn who is most likely to convert, etc.)
- Build custom reports (learn where in the funnel users are dropping, etc.)
Step 3
Ongoing insights & training
- Monthly or quarterly reports, with strategic recommendations on website next steps
- Continue to improve custom reports, audiences, events, etc.
- GA4 training is available
“Drew, thanks for being such a reliable partner — truly a partner. You're our behind-the-scenes go to!”
Elyse Mayer
VP Enterprise Marketing, Paradox
VP Enterprise Marketing, Paradox
Why work with me?
I have 15+ years of hands-on experience in all areas that drive website improvement:
Digital marketing
SEO + Content
User experience (UX)
Let's go!
Get a free 15-minute website assessment.
