dreweastmead.com
Webflow Websites
Google Analytics 4
SEO & Content Strategy
About
Blog
Contact
Home
Webflow Websites
Google Analytics 4
SEO & Content Strategy
A/B Website Testing
About me
Blog
Contact
Services
Google Analytics 4
GA4 can be a powerful ally for your business. With this new version of Google Analytics 📊, we can build
custom events, audiences, and funnel reports
to glean valuable website insights that weren't previously possible.
Let's talk
My GA4 process
GA4 can provide a clear roadmap for opportunities to improve your website's
content strategy
and
user experience
.
Step 1
Setup
Create GA4 property
Create custom website events in Google Tag Manager (GTM)
Integrate GA4 with both GTM and Google Search Console
Step 2
Custom reporting
Discuss website goals; collaborate on measurement framework
Build custom audiences (learn who is most likely to convert, etc.)
Build custom reports (learn where in the funnel users are dropping, etc.)
Step 3
Ongoing insights & training
Monthly or quarterly reports, with strategic recommendations on website next steps
Continue to improve custom reports, audiences, events, etc.
GA4 training is available
“Drew, thanks for being such a reliable partner — truly a partner. You're our behind-the-scenes go to!”
Elyse Mayer
VP Enterprise Marketing, Paradox
Additional services
Webflow websites→
SEO & content strategy →
A/B website testing →
Why work with me?
I have 15+ years of hands-on experience in all areas that drive website improvement:
Digital marketing
SEO + Content
User experience (UX)
Let's go!
Get a free 15-minute website assessment.
Schedule today