Conversion rate optimization with user experience testing

Conversion rate optimization (CRO) is the fastest way to improve performance from website traffic you're already getting. When done correctly, CRO will pay for itself many times over.

CRO is a low-risk, high-reward strategy because we make small tweaks to your existing website pages — typically ones that are underperforming. By running A/B user tests, we show some of your website visitors variation A of a page, and others variation B (differences may include messaging, imagery, and/or page design). It's all about which variation wins, so you can drive better results.

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digital strategy confluence of business, audience, and search engine goals
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My CRO process

Step 1: One-Time setup

Website opportunities

  • Assess website user experience (UX) for clarity, consistency, design
  • Review analytics & uncover opportunities
  • Set up testing platforms & adjust website code to allow for ongoing CRO testing
Step 2: Ongoing Strategy

A/B testing recommendations

  • Meet with client 1-2x/mo. to discuss business goals, personas, test ideas
  • Develop CRO roadmap & continually rank test ideas by potential impact
  • Agree on which tests to run
Step 3: ongoing execution

Continuous website improvement

  • Run approved A/B tests for 4-12 weeks
  • Analyze test results & discuss UX lessons
  • Update website to match winning tests

Get a free 15-minute website assessment

Over Zoom, we'll explore opportunities to improve your website.