The enterprise approach to website testing
For companies with 100,000+ website visitors per month, simple A/B testing can drive massive ROI for them.
For example, bestbuy.com could run a CRO test where they experiment with 2 variants of a home page headline: "Top Deals" vs. "On Sale Now." If one version drove just 3% more online purchases, it would yield significant results for the company.
"Drew's work is driving 50%+ higher conversion on our highest value pages."
Why mid-market businesses should take a bolder CRO approach
For companies with 5,000 - 100,000 website visitors per month, I often recommend doing split tests (also called redirect tests). We send half of your users to version A of a web page, and the other half to a very different version B.
Instead of merely testing the color of a button, or the wording on a headline, we re-imagine the underperforming page and test new messaging, structure, and/or design. By going bold, we can drive bigger, better results in less time. My results include: