Online marketing & digital strategy services
To be successful online, your business must construct a digital experience that satisfies all 3 of these elements:
- your business goals
- your audience’s needs
- search engine best practices
Website design
If your company website lacks ecommerce, that's a missed opportunity. If you have little control over your site, that's a security risk. And if your site is built in archaic WordPress, that leads to unnecessary costs and headaches.
My process
1. Discovery & Content
Analyze current site, kickoff meeting, ecommerce viability, sitemap, content development, front-end SEO.
2. Design & Develop
Set up your company's Webflow account, design mockups, database creation, web development, back-end SEO.
3. Launch & Training
Final testing (across desktop, tablet, & mobile), site goes live, free website editing training for your team.
-Richard Branson, The Virgin Group
User experience (UX)
If your website is confusing, cluttered, or slow, expect your potential customers to leave and go to one of your competitors' sites.
My process
1. Data
Review Google Analytics, interview stakeholders and/or customers, agree on business goals and user priorities.
2. Audit
Assess website functionality, navigation, consistency, design, and level of clarity for users.
3. Implementation & Testing
Present recommendations in order of priority; agree which improvements will be made now vs. tested over time.
-Irene Au, Google
SEO & content strategy
If your Google rankings need improvement, we can implement short- and long-term strategies to move your business in the right direction.
My process
1. Data
Review Google Analytics & Google Search Console, discuss customer personas, agree on keyword goals.
2. Audit
Assess website structure, page speed, mobile, local & technical SEO; assess content quality & effectiveness.
3. Implementation & Training
Present recommendations in order of priority, improve website, train your team for future success.
Recent results
Science Care
https://www.sciencecare.com/- SEO & content strategy: 30% increase in YoY organic traffic to website, in the first 6 months since re-launch.
- Page speed: Improved page load time by 42%.
- Forms UX & integration: Reduced form abandonment rate 22%. Ensured seamless transition from Hubspot CRM to SalesForce.
- Website management: Ongoing site maintenance, Zapier, Google Analytics, Google Search Console.
Forever Loved Pet Sanctuary
https://www.foreverlovedpets.org/- Ecommerce: Built organization's first online store to adapt to COVID-19 challenges; on pace to raise $20k in first year.
- Website redesign: Built in Webflow from scratch, including custom databases for adoptable dogs, events, staff.
- SEO & content strategy: New website launch was immediately followed by highest 2 months of traffic ever.
- Website management: Ongoing site maintenance, UX testing, Google Analytics, Google Search Console.
