Online marketing & digital strategy services

To be successful online, your business must construct a digital experience that satisfies all 3 of these elements:

  • your business goals
  • your audience’s needs
  • search engine best practices
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digital strategy confluence of business, audience, and search engine goals

Website design

If your company website lacks ecommerce, that's a missed opportunity. If you have little control over your site, that's a security risk. And if your site is built in archaic WordPress, that leads to unnecessary costs and headaches.

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My process

1. Discovery & Content

Analyze current site, kickoff meeting, ecommerce viability, sitemap, content development, front-end SEO.

2. Design & Develop

Set up your company's Webflow account, design mockups, database creation, web development, back-end SEO.

3. Launch & Training

Final testing (across desktop, tablet, & mobile), site goes live, free website editing training for your team.

"Simplicity always wins."
Tricia Hammett of Science Care

-Richard Branson, The Virgin Group

User experience (UX)

If your website is confusing, cluttered, or slow, expect your potential customers to leave and go to one of your competitors' sites.

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My process

1. Data

Review Google Analytics, interview stakeholders and/or customers, agree on business goals and user priorities.

2. Audit

Assess website functionality, navigation, consistency, design, and level of clarity for users.

3. Implementation & Testing

Present recommendations in order of priority; agree which improvements will be made now vs. tested over time.

"Poorly designed experiences are the result of a lack of empathy for customers."
Tricia Hammett of Science Care

-Irene Au, Google

SEO & content strategy

If your Google rankings need improvement, we can implement short- and long-term strategies to move your business in the right direction.

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My process

1. Data

Review Google Analytics & Google Search Console, discuss customer personas, agree on keyword goals.

2. Audit

Assess website structure, page speed, mobile, local & technical SEO; assess content quality & effectiveness.

3. Implementation & Training

Present recommendations in order of priority, improve website, train your team for future success.

Recent results

Science Care

https://www.sciencecare.com/
  • SEO & content strategy: 30% increase in YoY organic traffic to website, in the first 6 months since re-launch.
  • Page speed: Improved page load time by 42%.
  • Forms UX & integration: Reduced form abandonment rate 22%. Ensured seamless transition from Hubspot CRM to SalesForce.
  • Website management: Ongoing site maintenance, Zapier, Google Analytics, Google Search Console.

Forever Loved Pet Sanctuary

https://www.foreverlovedpets.org/
  • Ecommerce: Built organization's first online store to adapt to COVID-19 challenges; on pace to raise $20k in first year.
  • Website redesign: Built in Webflow from scratch, including custom databases for adoptable dogs, events, staff.
  • SEO & content strategy: New website launch was immediately followed by highest 2 months of traffic ever.
  • Website management: Ongoing site maintenance, UX testing, Google Analytics, Google Search Console.