About me

As director of digital marketing consulting at Vertical Measures (2014-18), I trained an ongoing roster of clients nationwide. Collectively, I grew my clients’ organic website traffic by 97% within their first year.

I've been a speaker at more than 20 events, including twice at the Western Veterinary Conference in Las Vegas. I also co-authored a book called “The Customer Journey,” which outlines how to align your digital efforts with the needs of your customers.

I am environmentally conscious, and I believe we all need to play our part to protect the planet. My workplace is 100% powered by solar energy, and I donate 3% of my company’s revenue to nonprofit organizations such as the International Fund for Animal Welfare and 350.org.

My nonprofit experience includes 2 ½ years managing websites and digital campaigns for the Avon Foundation in New York. I've also been a board member for 3+ years at Forever Loved Pet Sanctuary in Arizona; we promote the rescue of senior dogs. In 2019, I helped FLPS get national TV exposure by securing a spot for one of our adoptable dogs, Deuce, in Animal Planet’s Dog Bowl II.

I stay active by playing tennis, hiking, and biking in beautiful Arizona. I also like to play drums.

My wife and I are passionate about senior dogs and traveling, and I’m an avid scuba diver — I saw this majestic turtle on a dive in January 2020.