Recent projects & results

I specialize in helping mid-sized businesses and nonprofits improve their websites, so they can more quickly meet their business goals.

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digital strategy confluence of business, audience, and search engine goals

  • SEO, UX, & Content audit: Thoroughly analyzed website & presented recommendations for improvement, ranked by urgency.
  • SEO execution: Coordinated with NYC & London teams to implement 70% of the recommendations within 3 weeks.
  • Content creation & SEO training workshop: Led 90-minute session for product & marketing teams, complete with cheatsheets and checklists.

Science Care
  • SEO & content strategy: 41% increase in YoY organic traffic to website, in the first 10 months since re-launch. Improved page load time by 42%.
  • CRO & UX testing: Reduced form abandonment rate 22%.
  • Forms integration: Ensured seamless transition from Hubspot CRM to SalesForce.
  • Website management: Ongoing site maintenance, including management of Zapier integrations, Google Analytics, Google Search Console.

Blue Harmonics
  • Website design: including custom animations
  • Website launch: project was completed in under 1 month

Forever Loved Pet Sanctuary
  • Ecommerce: Built organization's first online store to adapt to COVID-19 challenges; on pace to raise $20k in first year.
  • Website redesign: Built in Webflow from scratch, including custom databases for adoptable dogs, events, staff.
  • SEO & content strategy: New website launch was immediately followed by highest 2 months of traffic ever.
  • Website management: Ongoing site maintenance, UX testing, Google Analytics, Google Search Console.